AMAR

The name AMAR reflects AJ Fernandez’s Cuban and Lebanese heritage. “Amar” means “moon” in Arabic and “to love” in Spanish. In a statement from the company, AJ Fernandez shares how the moon provoked a time for reflection, reminding him of the love he received during the tragic fire. Like the lunar phase that directly follows a moon at full illumination, Amar represents reflection, gratitude, personal growth and new beginnings. AJ’s passion and perseverance only make him return stronger, but the cigar community’s unwavering support overwhelms him with appreciation and fuels his purpose.